Ed Byrne

Over the past few years, any time I come across a one-liner or short paragraph that really resonates with me, I have been putting them into a Keynote presentation file I titled ‘This I Believe’. (This I Believe was an NPR Radio Show in the 50’s)

Most of the slides are not written by me, some are edited, and most do not have the original author named. Hopefully I’ll edit this in the future, if I can find the original source! A lot come from Tom Peters works, other sources include Hugh MacLeod, Seth Godin and some of the ChangeThis works.

Each of these slides triggers some kind of idea or story in my mind. I find it great every now and then to run through them, one snippet always has something or relevance to what I’m working on at the time and helps get the mind creative.

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I define BrandMe as the business, ideological, and subject matter that people associate with me when thinking about certain topics, or when my name is mentioned. Everyone has their own ‘BrandMe’, it’s about how you control it, propagate it, and utilise it that matters. I’ve decided this web site is a good place for me to centralise my BrandMe.

What BrandMe means to me:

Personal Data Store

I want to be able to store my thoughts on-line, I want to write down some of the things I talk to my colleagues about, and some of the things I think about while reading the news or blogs. We all do this - I have notes in Moleskin pads, in folders full of paper, in Word docs, in Notes and not written down at all. So I want to centralise all these notes, so in the future I can reference back to them. What better place to do this than on my web site?

Public Repository

This site is meant to be a repository of my ideas and comments on business, technology or media matters. It is not meant to be a blog that builds a regular readership, I am not a blogger or a media-type, so I am not trying to build BrandMe to get speaking or writing gigs. I believe putting these posts on an open, publicly accessible site, is a great way for anyone to find out more about me. I always want to know more about people I meet - so this site is a response to a need I see for business people in general to address.

My SoapBox

I think it is important to have your own soap-box from time to time. Even if I never need it, the fact that I can, from my personal perspective, make comments on topical issues, is worthwhile.

BrandMe - The Specifics

What do I want to achieve then with this ‘BrandMe’? I want anyone interested to know that I am excited by new business and technology companies and ideas, that I am out and out a Hosted IT evangelist, that I’m fascinated by the move to Enterprise 2.0 and Cloud Computing. I don’t want to be one of the people that write about these things, I want to be part of the change. I think Hosting365 has the people, the passion and the platform to ‘change the world’ in IT, and that’s exciting!

Reference Material:

• Tom Peters - The Brand Called You - FastCompany
• Hugh MacLeod - Global Microbrand

Welcome to new my web site!

I’ve debated setting up a blog many times, and over the years have done so on a couple of occasions, but I find it very difficult to keep a regular blog while also building and running a successful company. I am re-launching this site with a personal target of keeping it up to date with one or two posts a month, as well as uploading content I’ve created and delivered elsewhere.

Topics I intend to post about here include:-

• Business - strategic planning, interesting experiences of running a business, implementing and running an operational business plan. (I think this is one thing many entrepreneur’s blogs miss - the day-to-day challenges of a business).
• Internet Infrastructure - particularly Hosted IT, Data Centres and Cloud Computing.
• Technology - the ‘Hot IT’ areas I’m tracking right now are - Mobile, Enterprise 2.0, On-line Collaboration, SaaS, Cloud Computing and Search.
• Innovation and Invention - Ideas are easy, implementation is hard. I’ve given up the thought that you should protect your ideas and that they are your real asset. YOU are your real asset. It’s also fun to think and talk about new ideas!

To find about more about me read my profile page.